The Japanese camera maker has come under fire after it launched a campaign featuring 32 professional photographers across the Asia-Pacific testing its new D850 camera.
The only problem? All 32 photographers were men.
To demonstrate the versatility of the revolutionary #Nikon #D850, 32 professional photographers, from the fields of wedding, sports, nature and commercial photography, will be putting the latest DSLR to the test. Stay tuned for more. http://nikn.ly/D850Pro #NikonAsia #IAmNikonFX #FullFrameDifference
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Naturally, people were not happy:
— ClaudiaHammerschmidt (@ClaudiHammer) September 15, 2017
So it looks like only men can operate this camera? I guess I better look switching to Canon. Thanks for the heads up.
— Alyssa Duncan (@alyssaaduncan) September 15, 2017
Nikon later apologised, saying all the “female photographers we had invited for this meet were unable to attend.”
It also added that it would “do more to support the creative talent of our female photographer community.”
But some were not entirely convinced by Nikon’s apology.
“no one could come”Sad to hear this kind of excuses coming from you guys. Really no women out there?Hard to imagine the office environment
— Diego Reynoso Orozco (@Diegoreynoso) September 14, 2017
Nikon, your “excuse” that ALL women invited couldn’t make it is ridiculous and you know it. You need to fire your marketing dept. #dicks
— SW_Photography (@valerie_millett) September 15, 2017
I’m sorry but BS. All 30+ female Nikon photograhers were unavailable? The GOP congressional interns pic has more diversity then U
— Brian Drourr Photo (@BrianDrourr) September 14, 2017
How many women did you invite? Your letter fails to recognize the harm caused here and lacks details for meaningful change.
— Melissa Bender (@mbenderphoto) September 13, 2017
And called for the company to turn their apology into action.
Do another event with all the women you contacted and could not attend. That would be a great gesture and the start of a change
— Emilie Iggiotti (@EmilieIggiotti) September 13, 2017